Web Design

Professional Website Design

Professional website design always keeps to a few core principles to create quality, effective websites. Essentially, a good example of a well-designed website will strike a balance between being user-friendly and aesthetically pleasing, while fitting with the company’s corporate branding and suiting their market. Sacrificing usability for a beautiful website is not the way forward, neither is creating a usable website that is dull and doesn’t captivate your target audience. Professional web design must create something that is both usable and eye-catching.

A well thought out colour palette can go a long way towards enhancing the user experience, as well as providing the foundation for a visually appealing design. Choosing the right images for your website can also help with brand positioning while captivating and connecting with your target audience. The colours and imagery should sit nicely with the information you want to present to website users. People tend to want the necessary information quickly, so it is important that it is communicated clearly in addition to being easy to read and digest.

It is also vital to create a responsive website design. With consumers browsing the internet on PCs, Macs, tablets and smartphones, not to mention the huge number of different screen sizes each of these devices can have, it is essential that your website is designed to move dynamically and remain user-friendly regardless of screen size. Responsive web design is all about preserving a layout that is as consistent as possible between devices, and this is crucial to maintaining user trust and engagement.

As a freelance website designer, I have experience working with a real variety of businesses, each with very different requirements for producing the most effective website to satisfy their target audience. Whether it is the appearance, layout, imagery or even the content of a website, I can help you get your site up and running.