Corporate Identity

Freelance Logo Design

In all walks of life, first impressions count, especially when it comes to logo design and corporate branding. It is crucial that your brand logo design, and your corporate branding as a whole, combine to make the right first impression and have a lasting, positive impact on your audience.

Your corporate branding is what makes your business recognizable to your customers and builds an initial connection. When the branding is just right, your audience will come to associate it closely with your products or services. It sounds simple enough, but getting your corporate identity right can be difficult. This is why seeking out an experienced, freelance logo designer should be a priority for any business just starting out, or looking to take things to the next level.

The three most important aspects to your brand logo design are typography, colour palette and its form or shape. Your logo needs to clearly communicate who you are and what you value as a brand. It also needs to be visually appealing, simple, clean and uncluttered, while still making a lasting impression on your audience. Finding the right balance between all these factors is essential.

Corporate branding can also include a set of ‘Brand Guidelines,’ a core set of guidelines for the colours, photography, graphic elements, logo specifications and typography that build up your brand. These guidelines should be the glue that holds your brand together, helping to create and protect your corporate identity.

With a proven track record of delivering effective brand logo designs, alongside clear, sensible brand guidelines, I can work closely with potential clients to create consistent and eye-catching corporate branding that will foster positive engagement with your business and your products or services. Get in contact today so we can work together to help your business stand out amongst the crowd.