Infographics – Data Visualization
Infographic design involves the visual representation of information or data that can help to communicate your key messages to an audience, no matter what those messages are. By presenting data and information in a way that is informative, compelling and visually appealing. This form of data visualization can be used with great effect as a persuasive, or simply an informative, tool for any organisation.
Infographics are built up of graphic visual representations of information, data or knowledge, and are intended to present information quickly and clearly. Infographic design utilizes illustrations, charts, icons, and graphics to create more visual interest in the information presented. This orders otherwise complicated or confusing data into an easily ‘consumable,’ understandable and eye-catching infographic that communicates your key message.
Utilising data visualization has become increasingly popular as an accessible way to quickly communicate a message, to simplify the presentation of large amounts of data, to demonstrate data patterns and relationships, and to monitor changes in variables over time. The message behind facts, figures and information can become lost on your audience when not presented correctly. This is why consulting someone with experience in presenting data and creating infographics is essential for any business looking to refine, promote or spread their key messages. Get in contact today to discuss the ways you can more convincingly present data as part of your organisation’s core message.